Chief Marketing Officer
Crystal Robinson
Crystal Dillard is the Chief Marketing Officer at Oakmont Management Group, where she defines and drives the company’s strategic marketing vision. Under her leadership, Oakmont has solidified its position as a premier brand in the senior housing industry, distinguished by innovative marketing initiatives, precision sales execution, and a commitment to excellence.
Over the course of her tenure, Crystal has spearheaded the successful lease-up of more than 60 new development communities, consistently reaching average stabilizing occupancy in under 12 months. Her strategic vision has optimized performance, accelerated leasing velocity, streamlined transitions, and driven exceptional enterprise growth.
Crystal has elevated Oakmont’s internal capabilities by building and scaling key in-house departments, including a creative and graphic design studio, a dedicated social media marketing team, and a customer experience division—each instrumental in sustaining high occupancy levels across Oakmont’s portfolio.
A passionate advocate for workforce development and community impact, Crystal serves on the board of The Nurses Pub, supporting efforts to educate, recruit, and empower the next generation of nurses. She also leads Oakmont’s partnership with the Alzheimer’s Association, championing fundraising initiatives and corporate sponsorships that amplify awareness and accelerate research.
Crystal holds a bachelor’s degree in marketing and general management from California State University, Sacramento.
Outside of her professional life, Crystal enjoys cheering on Alabama’s Crimson Tide and unwinds by throwing a frisbee for her seemingly inexhaustible Australian Cattle Dog, Blue.
Connect with Crystal on LinkedIn – This link opens in a new browser tab..
